Sonic’s Smasher Week: Grab the Double Sonic Smasher for Just $1!
Beginning April 21, Sonic Drive-In is launching a special promotion where the Double Sonic Smasher Burger is available for only $1 to the first one million customers who place their orders via the Sonic App. This limited-time promotion, known as “Smasher Week,” runs through April 27 or until all one million discounted burgers are claimed—whichever comes first.
How to Get Your $1 Double Sonic Smasher
- Open the Sonic App on your smartphone.
- Navigate to the ‘Deals’ section, and redeem the special promotion for the burger.
- Place your order for in-person pickup at a participating Sonic location.
Please note that this offer is valid for one-time use per customer and is not available for delivery orders. Optional extras may incur additional costs, and applicable taxes are not covered in the $1 promotional price.
What’s in the Double Sonic Smasher?
The Double Sonic Smasher Burger features:
- Two Angus beef patties, hand-smashed and seared to create crispy edges and a juicy center.
- The burger has two slices of American cheese.
- Accompanied by crinkle-cut pickles and diced onions.
- Topped with Sonic’s distinctive creamy and tangy Smasher sauce
- All served on a soft potato bun.
This burger, introduced in 2024, has been praised for its quality and flavor, with some customers calling it one of the best fast-food burgers they’ve had.
Regular Price vs. Promotional Price
Under normal circumstances, the Double Sonic Smasher is priced at approximately $7.89. During Smasher Week, customers can enjoy this burger for just $1, representing a substantial discount of over 85%. This promotion offers an excellent opportunity to experience a premium burger at a fraction of the regular cost.
Why Sonic is Offering This Deal
Sonic aims to provide a premium burger experience at an affordable price. According to Ryan Dickerson, Sonic’s Chief Marketing Officer, the goal is to offer a better alternative to the “mediocre, overpriced cheeseburgers” commonly found in fast food.
The $1 Smasher Week promotion is an opportunity for customers to experience the quality of the Double Sonic Smasher without breaking the bank.
Marketing Campaign: “Smashlaration”
To promote Smasher Week, Sonic has launched a bold marketing campaign titled “Smashlaration.” This initiative proclaims the Double Sonic Smasher as America’s “Smashional Cheeseburger,” positioning it as a superior alternative to typical fast-food offerings.
The campaign features advertisements encouraging customers to elevate their burger expectations and indulge in a higher-quality fast-food experience.
Act Fast!
With only one million discounted burgers available nationwide, this deal is expected to go quickly. Make sure to download the Sonic App and redeem your $1 Double Sonic Smasher reward before the promotion ends on April 27 or while supplies last.
Don’t miss out on this chance to enjoy a premium burger at a fraction of the regular price!
